Articoli correlati a Entry Strategies for International Markets, 2nd, Revised...
Sinossi
Sage Advice on Going Global
Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.
--Larry D. Bouts, president, International Division, Toys-R-Us, Inc.
The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
FRANKLIN R. ROOT is professor emeritus of international management at the University of Pennsylvania's Wharton School of Business and past president of the Academy of International Business and of the International Trade and Finance Association. He also does extensive consulting work for businesses and government agencies throughout the United States and around the world.
Dalla quarta di copertina
Praise for Entry Strategies for International Markets, Revised and Expanded
"To a generation of students and readers, Franklin Root has been known as the leading authority on the international entry strategies of companies. His new edition represents the latest word on an evolving and complex subject. Professor Root offers recent examples of company practices and greater detail on the complexities of global integration. Both practitioners and academics will find a wealth of useful information and valuable insights."
—FAROK J. CONTRACTOR,Rutgers University
"Breakthrough advice for international executives. Loaded with useful examples. Must reading."
—DAVIDA. HEENAN,President and CEO, Thea. H. Davies & Co., Ltd.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Compra nuovo
Visualizza questo articolo
EUR 46,00
EUR 3,40 per la spedizione in U.S.A.
Destinazione, tempi e costi
Risultati della ricerca per Entry Strategies for International Markets, 2nd, Revised...
Foto dell'editore
Entry Strategies for International Markets
Da: Open Books, Chicago, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. Codice articolo mon0000778383
Quantità: 1 disponibili
Foto dell'editore
Entry Strategies for International Markets
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.85. Codice articolo G0787945714I3N00
Quantità: 1 disponibili
Foto dell'editore
Entry Strategies for International Markets
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.85. Codice articolo G0787945714I4N00
Quantità: 1 disponibili
Foto dell'editore
Entry Strategies for International Markets
Da: The Maryland Book Bank, Baltimore, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Good. 2nd, Revised and Expanded. Corners are slightly bent. Used - Good. Codice articolo 5-H-4-0288
Quantità: 1 disponibili
Foto dell'editore
Entry Strategies for International Markets
Editore:
Wiley & Sons, Incorporated, John, 1998
ISBN 10: 0787945714
ISBN 13: 9780787945718
Antico o usato
Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. rev Edition. Used book that is in clean, average condition without any missing pages. Codice articolo 4886691-75
Quantità: 2 disponibili
Foto dell'editore
Entry Strategies for International Markets
Editore:
Wiley & Sons, Incorporated, John, 1998
ISBN 10: 0787945714
ISBN 13: 9780787945718
Antico o usato
Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. rev Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 4128038-6
Quantità: 1 disponibili
Foto dell'editore
Entry Strategies for International Markets, 2nd, Revised and Expanded Edition
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR002113027
Quantità: 1 disponibili
Foto dell'editore
Entry Strategies for International Markets, 2nd, Revised and Expanded Edition
Editore:
Jossey-Bass 02/10/1998, 1998
ISBN 10: 0787945714
ISBN 13: 9780787945718
Antico o usato
Brossura
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780787945718
Quantità: 2 disponibili
Foto dell'editore
Entry Strategies for International Markets, 2nd, Revised and Expanded Edition
Editore:
Jossey-Bass 02/10/1998, 1998
ISBN 10: 0787945714
ISBN 13: 9780787945718
Antico o usato
Brossura
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780787945718
Quantità: 2 disponibili
Foto dell'editore
Entry Strategies for International Markets
Editore:
Wiley & Sons, Incorporated, John, 1998
ISBN 10: 0787945714
ISBN 13: 9780787945718
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. rev Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Codice articolo 4886691-75
Quantità: 1 disponibili