The Project Manager's MBA: How to Translate Project Decisions into Business Success - Rilegato

Cohen, Dennis J.; Graham, Robert J.

Rilegato

ISBN 10: 0787952567 ISBN 13: 9780787952563

Casa editrice: Jossey-Bass Inc Pub, 2000

Riassunto

Project managers are no longer judged by the technical success oftheir projects alone. They're also held accountable for theircontributions to the company's financial goals. Yet most projectmanagers don't have the business knowledge necessary to makeproject-based decisions that lead to bottom-line success. In thisbook, Dennis Cohen and Robert Graham, both former universityprofessors and experienced project management consultants, providethe skills that, until now, could only be gained through a graduatedegree and years of hands-on experience.

Cohen and Graham walk project managers through basic businessconcepts such as value creation, accounting and finance, strategy,and marketing. They connect these concepts to the decisions projectmanagers face every day. And they make it easy to apply theresulting solutions on the job through a unique business systemscalculator. Readers can use the online calculator in conjunctionwith the book to understand how different project variables affectbusiness outcomes, to determine the overall impact of proposedproject changes, and to evaluate the economic results of manydecisions they make.

Cohen and Graham's principles apply equally to projects inbusiness, non-profit, and government organizations. And each one isillustrated through case studies drawn from a range of industries,including pharmaceuticals, the technology sector, even thewinemaking business. Whether the mandate is to get new products tomarket, improve the infrastructure, or better serve customers andclients, this book teaches project managers how to make day-to-daydecisions from an upper-management perspective. And it provides ablueprint for planning and pitching potential projects thatdemonstrates a higher level of business savvy.

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Informazioni sull?autore

The Authors

Dennis J. Cohen is senior vice president and managing director of the Project Management Practice at Strategic Management Group.

Robert J. Graham has developed a consulting practice in project management and is the author of Project Management as if People Mattered and Creating an Environment for Successful Projects.

Both Cohen and Graham have presented papers on this and other project management subjects at conferences of the Project Management Institute and Project World.

Dalla quarta di copertina

The PROJECT MANAGER'S MBA

Project managers are no longer judged by the technical success of their projects alone. They're also held accountable for their contributions to the company's financial goals. Yet most project managers don't have the business knowledge necessary to make project-based decisions that lead to bottom-line success. In this book, Dennis Cohen and Robert Graham, both former university professors and experienced project management consultants, provide the skills that, until now, could only be gained through a graduate degree and years of hands-on experience.

Cohen and Graham walk project managers through basic business concepts such as value creation, accounting and finance, strategy, and marketing. They connect these concepts to the decisions project managers face every day. And they make it easy to apply the resulting solutions on the job through a unique business systems calculator. Readers can use the online calculator in conjunction with the book to understand how different project variables affect business outcomes, to determine the overall impact of proposed project changes, and to evaluate the economic results of many decisions they make.

Cohen and Graham's principles apply equally to projects in business, nonprofit, and government organizations. And each one is illustrated through case studies drawn from a range of industries, including pharmaceuticals, the technology sector, even the wine-making business.Whether the mandate is to get new products to market, improve the infrastructure, or better serve customers and clients, this book teaches project managers how to make day-to-day decisions from an upper-management perspective. And it provides a blueprint for planning and pitching potential projects that demonstrates a higher level of business savvy.

Dal risvolto di copertina interno

Project managers are no longer judged by the technical success of their projects alone. They're also held accountable for their contributions to the company's financial goals. Yet most project managers don't have the business knowledge necessary to make project-based decisions that lead to bottom-line success. In this book, Dennis Cohen and Robert Graham, both former university professors and experienced project management consultants, provide the skills that, until now, could only be gained through a graduate degree and years of hands-on experience.Cohen and Graham walk project managers through basic business concepts such as value creation, accounting and finance, strategy, and marketing. They connect these concepts to the decisions project managers face every day. And they make it easy to apply the resulting solutions on the job through a unique business systems calculator. Readers can use the online calculator in conjunction with the book to understand how different project variables affect business outcomes, to determine the overall impact of proposed project changes, and to evaluate the economic results of many decisions they make.Cohen and Graham's principles apply equally to projects in business, non-profit, and government organizations. And each one is illustrated through case studies drawn from a range of industries, including pharmaceuticals, the technology sector, even the winemaking business. Whether the mandate is to get new products to market, improve the infrastructure, or better serve customers and clients, this book teaches project managers how to make day-to-day decisions from an upper-management perspective. And it provides a blueprint for planning and pitching potential projects that demonstrates a higher level of business savvy.

Dettagli dell?edizione

• Editore: Jossey-Bass Inc Pub
• Data di pubblicazione: 2000
• ISBN 10: 0787952567
• ISBN 13: 9780787952563
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero di pagine: 243
• Contatto del produttore: non disponibile