Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

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9780787970888: Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

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From the Back Cover:

"The best single source about the present state of knowledge of questionnaire construction."
–Choice

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires–the most widely used method for collecting information about people’s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. Asking Questions guides you through how to

  • Determine what information is needed
  • Phrase questions to minimize bias and distortion
  • Obtain successful questions from existing questionnaires
  • Control the level of threat
  • Order questions to encourage response
  • Select the best administration method
  • Adapt questions and format to specific situations
  • Test and validate the completed survey
  • Evaluate and revise the questionnaire for improved results

About the Author:

Norman M. Bradburn is the Tiffany and Margaret Blake Distinguished Service Professor emeritus psychology, at the Harris Graduate School of Public Policy and the Graduate School of Business at the University of Chicago. He was a senior vice president at the National Opinion Research Center.
Seymour Sudman was a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. Professor Sudman died in 2000.
Brian Wansink is Professor of Marketing, Nutritional Science, Advertising and Agricultural and Consumer Economics at the University of Illinois Urbana-Champaign. He is also Research Professor at Cornell University and at Wageningen University in the Netherlands.

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1.

Norman M. Bradburn, Seymour Sudman, Brian Wansink
Editore: John Wiley Sons Inc, United States (2004)
ISBN 10: 0787970883 ISBN 13: 9780787970888
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Descrizione libro John Wiley Sons Inc, United States, 2004. Paperback. Condizione libro: New. Revised edition. Language: English . Brand New Book. Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. Codice libro della libreria AAH9780787970888

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Norman M. Bradburn, Seymour Sudman, Brian Wansink
Editore: John Wiley Sons Inc, United States (2004)
ISBN 10: 0787970883 ISBN 13: 9780787970888
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Descrizione libro John Wiley Sons Inc, United States, 2004. Paperback. Condizione libro: New. Revised edition. Language: English . Brand New Book. Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. Codice libro della libreria AAH9780787970888

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Descrizione libro Jossey Bass 2004-04-21, 2004. Paperback. Condizione libro: New. Codice libro della libreria NU-GRD-00424570

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Descrizione libro John Wiley & Sons Inc. Paperback. Condizione libro: new. BRAND NEW, Asking Questions: The Definitive Guide to Questionnaire Design - For Market Research, Political Polls, and Social and Health Questionnaires (Revised edition), Norman M. Bradburn, Seymour Sudman, Brian Wansink, Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. Codice libro della libreria B9780787970888

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Bradburn, Norman M., Sudman, Seymour, Wansink, Brian
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Descrizione libro Jossey-Bass, 2004. Condizione libro: New. 2004. Revised Edition. Paperback. Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior. Series: Research Methods for the Social Sciences. Num Pages: 448 pages, Illustrations. BIC Classification: JM. Category: (P) Professional & Vocational. Dimension: 226 x 154 x 31. Weight in Grams: 556. . . . . . . Codice libro della libreria V9780787970888

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Descrizione libro John Wiley and#38; Sons, 2004. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria FW-9780787970888

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Norman M. Bradburn, Seymour Sudman, Brian Wansink
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Descrizione libro Wiley 2004-04-21, San Francisco, Calif. :|Chichester, 2004. paperback. Condizione libro: New. Codice libro della libreria 9780787970888

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Descrizione libro Jossey-Bass. Condizione libro: New. 2004. Revised Edition. Paperback. Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior. Series: Research Methods for the Social Sciences. Num Pages: 448 pages, Illustrations. BIC Classification: JM. Category: (P) Professional & Vocational. Dimension: 226 x 154 x 31. Weight in Grams: 556. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780787970888

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