In this groundbreaking book, Mary O'Hara-Devereaux - an internationally renowned business forecaster - shows how organizations can hone their competitive edge during these uncertain times. Using the metaphor of traveling through the badlands of the American West, Navigating the Badlands offers the principles, tools, transformative strategies, and essential understanding executives and business leaders need if they are to weather the rugged, global business landscape of the future. Throughout the book O'Hara-Devereaux reveals how business leaders can seize the opportunity to create new value from successful alliances, reach global markets, and find top talent.
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Mary O?Hara-Devereaux is the CEO of Global Foresight and an internationally recognized business forecaster and strategist. She is the coauthor of Globalwork from Jossey-Bass. She has consulted for numerous global players, including ChevronTexaco, Coca-Cola, Motorola, Procter & Gamble, CITIC Pacific, Ericsson, Skandia, and Cable and Wireless as well as government agencies in the United States and China. In addition she has been a senior faculty member at the University of California, University of Hawaii, Peking University, and the Institute for the Future.
The turbulent stock market, worker migration, an overhaul of the traditional methods of strategic planning?today?s global business environment has undergone dramatic changes and there are more changes on the way. How can organizations stay on top during this perilous new phase of global transformation?
In this groundbreaking book, Mary O?Hara-Devereaux?an internationally renowned business forecaster?shows how organizations can hone their competitive edge during these uncertain times. Using the metaphor of traveling through the badlands of the American West, Navigating the Badlands offers the principles, tools, transformative strategies, and essential understanding executives and business leaders need if they are to weather the rugged, global business landscape of the future. Throughout the book O?Hara-Devereaux reveals how business leaders can seize the opportunity to create new value from successful alliances, reach global markets, and find top talent.
Navigating the Badlands is filled with illustrative stories of successes and failures from a wide variety of industries, geographic areas, and organizational models that can serve as models for organizations moving forward in the unforgiving business climate. The author explores the challenges of developing executive readiness and describes nine "Organizational Pains," including new global competitors, disruptive innovations in the industry, obsolescence of a key technology central to a core business model, dramatic shifts in customer desires and purchasing habits, and loss of key talent. She offers ideas for resolving these potential stumbling blocks. She also shows how to create "New Capabilities" that enable organizations to innovate, engage, and integrate a web of relationships needed for long-term success and outlines dynamic "Principles of Transformation" that will be required for doing business in the badlands.
Navigating the Badlands provides powerful diagnostic and communication tools, short-term and long-term strategic support, and new collaborative suggestions for the perilous journey ahead.
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