Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesn’t just come your way—it’s up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trias de Bes—two leading marketing consultants—this simple tale is universally applicable and uniquely inspirational. Good Luck tells the touching story of two old men, Max and Jim, who meet by chance in Central Park fifty years after they last saw each other as children. Max achieved great success in life; Jim sadly did not. The secret to Max’s success lies in a story his grandfather told him long ago. This story within a story has a tone reminiscent of the classic The Alchemist and shows how to seize opportunity and achieve success in life. In a surprise ending, Good Luck comes full circle, offering the reader inspiration, instruction, and an engaging tale.
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Alex Rovira heads the qualitative division of marketing consulting firm Salvetti & Llombart. He is coauthor (with Bernard Dubois) of the Spanish version of Understanding the Consumer.
Fernando Trías de Bes cofounded and directs Salvetti & Llombart. He is coauthor (with Philip Kotler) of Lateral Marketing.
They are professors at ESADE, one of Spain’s most respected business schools, and have worked with many top organizations, including Bayer, Chrysler, Credit-Suisse, Dannon, Frito-Lay, Hewlett-Packard, Mercedes-Benz, Microsoft, Morgan Stanley, Nestlé, Oxfam, Paramount, Pepsi, Sony, and Universal.
The International Best-Seller That Has Swept the World?A Simple Yet Powerful Tale About How to Seize Opportunity and Achieve Success in One?s Life and Work
"Heartwarming! It will be a classic. I think it will fascinate both adults and children, much like The Little Prince."
?Philip Kotler, author, Marketing Management
"You won?t have much good luck if you do the wrong thing. This book makes that all-important thing eminently clear."
?Jack Trout, management guru, and coauthor, The 22 Immutable Laws of Marketing
"This book is telling and revealing. It clearly shows why some and not all have success in life. Good luck is the secret."
?Marco Jesi, president, Pepsico Europe
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Da: Hamelyn, Madrid, M, Spagna
Condizione: Muy bueno. : Good Luck es una fábula que enseña una valiosa lección: la buena suerte no llega sola, sino que depende de ti crear las condiciones para atraerla. Escrita por Alex Rovira y Fernando Trías de Bes, dos consultores de marketing, esta sencilla historia es universalmente aplicable e inspiradora. El libro cuenta la historia de dos ancianos, Max y Jim, que se encuentran por casualidad en Central Park cincuenta años después de su último encuentro en la infancia. Max ha tenido mucho éxito en la vida, mientras que Jim no. El secreto del éxito de Max reside en una historia que le contó su abuelo hace mucho tiempo. Esta historia dentro de una historia tiene un tono que recuerda al clásico El Alquimista y muestra cómo aprovechar las oportunidades y alcanzar el éxito en la vida. Con un final sorprendente, Good Luck cierra el círculo, ofreciendo al lector inspiración, instrucción y una historia atractiva. EAN: 9780787976071 Tipo: Libros Categoría: Negocios y Economía Título: Good Luck Autor: Alex Rovira| Fernando Trias de Bes Editorial: John Wiley & Sons Idioma: en Páginas: 160 Formato: tapa dura. Codice articolo Happ-2025-03-03-28f83b36
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hardcover. Condizione: Good. Codice articolo 0787976075-3-32381978
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