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Fernando Trías de Bes cofounded and directs Salvetti & Llombart. He is coauthor (with Philip Kotler) of Lateral Marketing.
They are professors at ESADE, one of Spain’s most respected business schools, and have worked with many top organizations, including Bayer, Chrysler, Credit-Suisse, Dannon, Frito-Lay, Hewlett-Packard, Mercedes-Benz, Microsoft, Morgan Stanley, Nestlé, Oxfam, Paramount, Pepsi, Sony, and Universal.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Descrizione libro Condizione: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Codice articolo OTF-S-9780787976071
Descrizione libro Condizione: New. Codice articolo 2363106-n
Descrizione libro Hardback or Cased Book. Condizione: New. Good Luck: Creating the Conditions for Success in Life and Business 0.62. Book. Codice articolo BBS-9780787976071
Descrizione libro Hardcover. Condizione: new. This item is printed on demand. Codice articolo 9780787976071
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Descrizione libro Hardcover. Condizione: new. Hardcover. Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesnt just come your wayits up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trias de Bestwo leading marketing consultantsthis simple tale is universally applicable and uniquely inspirational. Good Luck tells the touching story of two old men, Max and Jim, who meet by chance in Central Park fifty years after they last saw each other as children. Max achieved great success in life; Jim sadly did not. The secret to Maxs success lies in a story his grandfather told him long ago. This story within a story has a tone reminiscent of the classic The Alchemist and shows how to seize opportunity and achieve success in life. In a surprise ending, Good Luck comes full circle, offering the reader inspiration, instruction, and an engaging tale. Teaches a lesson: good luck doesn't just come your way, It's up to you to create the conditions to bring yourself good luck. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780787976071
Descrizione libro Condizione: New. Buy with confidence! Book is in new, never-used condition. Codice articolo bk0787976075xvz189zvxnew
Descrizione libro Condizione: New. . Codice articolo 52GZZZ00YW43_ns
Descrizione libro Condizione: New. Codice articolo I-9780787976071