The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results - Rilegato

Ross, Bernard; Segal, Clare

Rilegato

ISBN 10: 0787994049 ISBN 13: 9780787994044

Casa editrice: Jossey-Bass Inc Pub, 2008

Riassunto

How to apply the latest developments in psychology and neurology for better fundraising and influencing skills

Leading fundraising expert Bernard Ross offers an alternative yet effective model for asking and influencing potential donors and peers, using the latest techniques developed in the neural and psychological sciences. He shows individuals how to make a compelling ask to mid- and high-value donors, win board members over to a new campaign strategy, convince reluctant colleagues to commit to their ideas, and confidently handle the objections of a skeptical venture philanthropist.

Bernard Ross and Clare Segal (London, UK) are Directors of the Management Centre, the United Kingdom's largest nonprofit management consultancy and training organization.

Su questo libro

L'autore:

Bernard Ross is co-director of The Management Centre (=mc), an internationally based management consultancy working exclusively with charities and other not-for-profit organizations.

Clare Segal is co-founder and co-director of The Management Centre. She has played a leading role in building =mc to become a leading player in the consultancy and training world.

Dalla seconda/terza di copertina:

The Influential Fundraiser

With the explosion of uninspired e-mail solicitations, dull fundraising dinners, and cookie-cutter direct mail campaigns, donors are demanding a new, personalized approach when being asked for money.

Drawing on the authors' practical experience and the most current psychological and neurological research, The Influential Fundraiser offers a wealth of approaches that will help fundraisers make significant and successful creative "asks" for money from donors . . . in person. Written by Bernard Ross and Clare Segal?two leading experts in the field of international nonprofit fundraising?the book offers step-by-step guidance for gaining confidence and learning the necessary skills and techniques fundraisers must have to build successful relationships and raise substantial amounts of money.

Written in a accessible, engaging style, The Influential Fundraiser will help you to be both highly effective and very flexible. The 5 P model outlined in the book?Passion, Proposal, Preparation, Persuasion, and Persistence?will help fundraisers and volunteers learn invaluable skills needed for fundraising success including how to:

• Meet specific donor challenges

• Shape ideas into effective, memorable messages

• Decide what can be gained from a particular situation

• Build rapport with "difficult" or "different" people

• Handle a "no" response

• Create an impact with large groups

• Learn from failure

The Influential Fundraiser is international in scope and includes helpful suggestions for dealing with a wide range of cultural and diversity issues.

In addition, the book explores the importance of influence more generally and offers techniques for persuading your board to invest in your ideas, engage a powerful advocate to speak for your cause, and motivate teammates when their confidence is low.

With this toolbox of different approaches, any nonprofit professional can be transformed into an influential fundraiser.

Su questa edizione

• Editore: Jossey-Bass Inc Pub
• Data di pubblicazione: 2008
• ISBN 10: 0787994049
• ISBN 13: 9780787994044
• Rilegatura: Copertina rigida
• Numero di pagine: 295