Articoli correlati a Guide To Software Export: A Handbook For International...

Guide To Software Export: A Handbook For International Software Sales: A Handbook for International Software Sales - Rilegato

Philips, Roger A.

 
9780789001436: Guide To Software Export: A Handbook For International Software Sales: A Handbook for International Software Sales
Rilegato
ISBN 10: 0789001438 ISBN 13: 9780789001436
Casa editrice: Routledge, 1998

Sinossi

An ideal reference source for CEOs, marketing and sales managers, sales consultants, and students of international marketing, Guide to Software Export provides a step-by-step approach to initiating or expanding international software sales. It teaches you how to examine critically your candidate product for exportability; how to find distributors, agents, and resellers abroad; how to identify the best distribution structure for export; and much, much more!Not content with providing just the guidelines for setting up, expanding, and managing your international sales channels, Guide to Software Export advises you on pitfalls to avoid, important legal and financial considerations associated with software export, and essential market and distribution information. In an effort to cover all the bases, this comprehensive text also discusses:

  • negotiating partnerships
  • electronic marketing
  • evaluating the competition
  • cultural assumptions and biases
  • adapting software for use in Asian markets
  • information sources on the Internet
  • distribution channel strategiesIf you’re not satisfied with your company’s international sales performance or you want to get into the global market, Guide to Software Export can help you guide your company through the transition. With the book’s easy-to-follow advice and checkpoints, you are sure to bring new levels of success to your company, so act now and get out in the forefront of software exporting.

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Informazioni sull'autore

Philips, Roger A.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
1998
Lingua
Inglese
ISBN 10 
0789001438
ISBN 13 
9780789001436
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
240
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania