Handbook of Niche Marketing: Principles and Practice - Rilegato

Weinstein, Art

 
9780789023292: Handbook of Niche Marketing: Principles and Practice
Rilegato
ISBN 10: 0789023296 ISBN 13: 9780789023292
Casa editrice: Routledge, 2005

Sinossi

Get closer to tailor made marketing!

Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave.

The Handbook of Niche Marketing features respected authorities’ insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts.

The Handbook of Niche Marketing explores niche marketing’s:

  • concepts and theories
  • principles
  • empirical research
  • customer satisfaction issues
  • strategies
  • applications
  • different types of niche markets

The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Art Weinstein

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2005
Lingua
Inglese
ISBN 10 
0789023296
ISBN 13 
9780789023292
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
278
Contatto del produttore
non disponibile
Persona responsabile
Yeepin GmbH
492000000000
sunshine12232@outlook.com

Alleestr.11
Kaiserslautern
Rheinland-Pfalz
67655
Germania

Altre edizioni note dello stesso titolo

9780789023308: Handbook of Niche Marketing: Principles and Practice

Edizione in evidenza

ISBN 10:  078902330X ISBN 13:  9780789023308
Casa editrice: Routledge, 2005
Brossura