Maximizing Lead Generation: The Complete Guide for B2B Marketers (Que Biz-Tech)

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9780789741141: Maximizing Lead Generation: The Complete Guide for B2B Marketers (Que Biz-Tech)

The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads!

 

Lead generation is “Job One”: B2B marketers’ single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace—from enterprise technology to industrial equipment to professional services.

 

World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You’ll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking.

 

Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity—and company profits.

 

You’ll Learn How To:

· Develop and refine rules that consistently lead to higher-quality leads

· Gain deeper insights into your customers and their buying processes

· Build sophisticated, accurate marketing databases

· Identify the media most likely to work for you

· Execute highly effective campaigns

· Drive huge ROI improvements

· Use BANT and other qualification criteria

· Apply new “nurturing” techniques to convert “duds” into “diamonds”

· Track results and quantify the business value of campaigns

· Utilize best practices content marketing and marketing automation

· Integrate continuous improvement into lead generation

· Discover 10 trends that will transform the way you prospect

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About the Author:

RUTH P. STEVENS  consults on customer acquisition and retention, and teaches marketing at Columbia Business School. She is past chair of the DMA BusinesstoBusiness Council, and past president of the Direct Marketing Club of New York. Crain’s BtoB magazine named her one of the 100 Most Influential People in Business Marketing, and the Sales Lead Management Association listed her as one of 20 Women to Watch in lead management. She is the author of Trade Show and Event Marketing and has been a columnist and feature writer for DMNews, DIRECT, and EXPO magazines. Currently a director of Edmund Optics, Inc., she has held senior marketing positions at Time Warner, Ziff-Davis, and IBM. She holds an MBA from Columbia University.

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Ruth P. Stevens
ISBN 10: 0789741148 ISBN 13: 9780789741141
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Descrizione libro Paperback. Condizione libro: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Codice libro della libreria NU_9780789741141

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Descrizione libro Que Publishing. PAPERBACK. Condizione libro: New. 0789741148 100% satisfaction money back guarantee. Codice libro della libreria Z0789741148ZN

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Descrizione libro Que Publishing. Condizione libro: New. 0789741148 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Codice libro della libreria SU_9780789741141

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Descrizione libro 2011. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria KS-9780789741141

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Descrizione libro Pearson Education (US), United States, 2011. Paperback. Condizione libro: New. New.. Language: English . Brand New Book. The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is Job One : B2B marketers single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100 practical, it will help you achieve outstanding results in any B2B marketplace-from enterprise technology to industrial equipment to professional services. World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You ll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking. Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity-and company profits. You ll Learn How To: * Develop and refine rules that consistently lead to higher-quality leads * Gain deeper insights into your customers and their buying processes * Build sophisticated, accurate marketing databases * Identify the media most likely to work for you * Execute highly effective campaigns * Drive huge ROI improvements * Use BANT and other qualification criteria * Apply new nurturing techniques to convert duds into diamonds * Track results and quantify the business value of campaigns * Utilize best practices content marketing and marketing automation * Integrate continuous improvement into lead generation * Discover 10 trends that will transform the way you prospect. Codice libro della libreria AAS9780789741141

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Ruth P. Stevens
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ISBN 10: 0789741148 ISBN 13: 9780789741141
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Descrizione libro Pearson Education (US), United States, 2011. Paperback. Condizione libro: New. New.. Language: English . Brand New Book. The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is Job One : B2B marketers single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100 practical, it will help you achieve outstanding results in any B2B marketplace-from enterprise technology to industrial equipment to professional services. World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You ll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking. Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity-and company profits. You ll Learn How To: * Develop and refine rules that consistently lead to higher-quality leads * Gain deeper insights into your customers and their buying processes * Build sophisticated, accurate marketing databases * Identify the media most likely to work for you * Execute highly effective campaigns * Drive huge ROI improvements * Use BANT and other qualification criteria * Apply new nurturing techniques to convert duds into diamonds * Track results and quantify the business value of campaigns * Utilize best practices content marketing and marketing automation * Integrate continuous improvement into lead generation * Discover 10 trends that will transform the way you prospect. Codice libro della libreria AAS9780789741141

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Descrizione libro Condizione libro: Brand New. Book Condition New, International Edition. We Do not Ship APO FPO AND PO BOX.NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Codice libro della libreria ABEADH##5287

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