Android Apps Marketing: Secrets to Selling Your Android App - Brossura

Hughes, Jeffrey

Brossura

ISBN 10: 0789746336 ISBN 13: 9780789746337

Casa editrice: Que Pub, 2010

Riassunto

There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don't know much about marketing? Don't worry: This book gives you all the step-by-step help you'll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who'll actually buy your app. Packed with examples, this book makes Android apps marketing easy!

Su questo libro

Informazioni sugli autori

Jeffrey Hughes is developer and lead instructor for Xcelme's app marketing courses, which have helped dozens of developers market their mobile apps effectively. He has nearly two decades of experience as a high-tech marketer, publisher, and speaker working with companies such as McAfee, Wabroot. Blue Coat, and Novellk. He consults to many independent and corporate developers of apps to help them improve their marketing approach and win new customers. Hughes is also the author of iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps.

Jeffrey Hughes brings more than 18 years of industry passion as a marketer, publisher, and keynote speaker in high technology industries, including such companies as McAfee, Blue Coat Systems, Webroot, and Novell. Hughes is the author of 12 books and numerous trade press articles on marketing and technology topics. He is also the author of the popular bookiPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps (ISBN: 9780789744272).

Hughes is the developer and lead instructor for Xcelme’s (www.xcelme.com) popular app marketing courses, which have helped scores of developers learn how to market their apps the right way in a highly competitive market.

Hughes is a frequent contributor of articles to popular app sites. He has also been a consultant for a growing number of independent developers and small companies, teaching them how to launch and market their apps as well as offering marketing expertise and consulting services to help their apps gain maximum exposure. Hughes has a B.S. in marketing and a minor in computer science from Brigham Young University. He resides in Scottsdale, Arizona.

Dettagli dell'edizione

• Editore: Que Pub
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 0789746336
• ISBN 13: 9780789746337
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 294
• Contatto del produttore: non disponibile
• Persona responsabile: Pearson; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; Italia