Consumer Attitudes Toward Credit Insurance: 10 - Rilegato

Barron, John M.; Staten, Michael E.

 
9780792396710: Consumer Attitudes Toward Credit Insurance: 10
Rilegato
ISBN 10: 0792396715 ISBN 13: 9780792396710
Casa editrice: SPRINGER NATURE, 1995

Sinossi

This volume features the findings of a survey of approximately 3600 individuals who had the opportunity to purchase credit life insurance in conjunction with all types of consumer loans, except first mortgages and credit cards. The survey that forms the basis of the book was conducted in 1993 by the Credit Research Center at Purdue University's Krannert Graduate School of Management. It replicates and expands upon four previous national studies of credit insurance consumers, done between 1970 and 1985. Despite the generally positive findings of prior research with respect to consumer attitudes toward credit insurance, several open questions remain of interest to policy-makers, specifically the question of whether coercion is involved in the sale of the insurance. This book addresses these issues. It presents a profile of who is currently being served by the credit insurance market, as well as the reasons borrowers purchase the product and their experience with the offer of credit insurance at point of sale.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Contenuti

1. Introduction. 2. Summary of Prior Research. 3. 1993 CRC Survey Questionnaire and Sample Design. 4. The Credit Insurance Purchase Decision: Who Buys It and Why. 5. Consumer Awareness: Actual Versus Perceived Insurance Purchase Decisions. 6. The Marketing of Credit Life Insurance. 7. The Impact of Rate Regulations on Sales Practices. 8. Summary. Appendix A. Appendix B. References. Index.

Product Description

Book by Barron John M Staten Michael E

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
SPRINGER NATURE
Data di pubblicazione
1995
Lingua
Inglese
ISBN 10 
0792396715
ISBN 13 
9780792396710
Rilegatura
Copertina rigida
Numero di pagine
158
Contatto del produttore
non disponibile
Persona responsabile
ProductSafety@springernature.com
ProductSafety@springernature.com

Poststr. 9
Darmstadt
64293
Germania

Altre edizioni note dello stesso titolo

9781461285700: Consumer Attitudes Toward Credit Insurance: 10

Edizione in evidenza

ISBN 10:  1461285704 ISBN 13:  9781461285700
Casa editrice: Springer, 2012
Brossura