Communication Theories: Origins, Methods, and Uses in the Mass Media: Origins, Methods and Uses in the Mass Media: United States Edition - Brossura

Severin, Werner J.; Tankard, James W.

Brossura

ISBN 10: 0801333350 ISBN 13: 9780801333354

Casa editrice: Pearson College Div, 2000

Riassunto

The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.

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Product Description

This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium. A new chapter on cyber communication (Chapter 17) offers unique coverage of this critical new medium and an extensively rewritten chapter on media chains and conglomerates (Chapter 16) addresses key developments in that arena. The book is firmly based in the scientific approach--with its emphasis on observation, evidence, logic, and hypothesis testing--but now also features a discussion of critical theory and cultural studies in Chapter 1 of the new edition. Finally, the Fifth Edition features a new boxed reading program, which offers even more real-world illustrations of key concepts.

Dettagli dell?edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2000
• Lingua: Inglese
• ISBN 10: 0801333350
• ISBN 13: 9780801333354
• Rilegatura: Copertina flessibile
• Numero di pagine: 411
• Contatto del produttore: non disponibile