Contributors include Roland Barthes, Michel de Certeau, Jacques Derrida, Edmundo Desnoes, Umberto Eco, Michel Foucault, Julia Kristeva, Jacques Lacan, Thomas A. Sebeok, and others.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
"Blonsky has grouped numerous original and newly translated works by those who have been highly visible forces in semiotic circles... His book functions as a unified voice proclaiming the power of semiotics to reveal the hidden practices and secrets of modern society."
(Journal of Communication)Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Descrizione libro Condizione: New. Book is in NEW condition. 2.35. Codice articolo 0801830079-2-1
Descrizione libro Softcover. Condizione: new. Thirty years ago Roland Barthes and others first perceived the power of unassertive objects as "signs," bearers of accepted opinion and of ideological manipulation. In the three decades since, there has developed a new science of signs, called semiotics. Its practitioners include advertisers, politicians, media pundits, and cultural mandarins, all of whom send signals-a product, an image, a service, an idea-to those who will "buy" only if they recognize themselves in the message.On Signs opens up semiotics to a broad, nonspecialist audience. Here the founders of the discipline, along with some of the leading "signmaker" of contemporary culture, undertake to explain the signs in subjects as diverse as El Salvador's death squads and ladies' lingerie, the letters of Pliny and the windows of Tiffany's, fashion, food, film, jokes, psychoanalysis, and history.The forty-six essaye gathered here are either newly written for On Signs or (save one) newly translated into English. Among the contributors are Roland Barthes, Michel de Certeau, Jacques Derrida, Edmundo Desnoes, Umberto Eco, Michel Foucault, Julia Kristeva, Jacques Lacan, Thomas A. Sebeok, and others.On Signs is, to say the least, provocative. Umberto Eco writes on cowboys and Indians at a White House press conference, Edmundo Desnoes on the meaning of Castro's beard. Jan Kott explains the dramaturgy of a heart attack, Roland Barthes tells how to spend a week in Paris, and Milton Glaser reveals the semiotic underpinnings of supermarket design. Thomas Sebeok show how-and why-to communicate with people who wil live 10,000 years from now.On Signs will astonish, enlighten, and amuse. What it does, no book has done before. Codice articolo DADAX0801830079
Descrizione libro Condizione: New. Codice articolo 263513-n
Descrizione libro Soft Cover. Condizione: new. Codice articolo 9780801830075
Descrizione libro paperback. Condizione: New. Language: ENG. Codice articolo 9780801830075
Descrizione libro PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L0-9780801830075
Descrizione libro Condizione: New. 1985. Illustrated. Paperback. . . . . . Codice articolo V9780801830075
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Descrizione libro Condizione: New. Codice articolo 263513-n
Descrizione libro Condizione: New. New! This book is in the same immaculate condition as when it was published 2.35. Codice articolo 353-0801830079-new