Articoli correlati a Advertising Progress: American Business and the Rise...
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Selected by Choice Magazine as an Outstanding Academic Title
Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.
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Informazioni sull'autore
Pamela Walker Laird teaches history at the University of Colorado at Denver.
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Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society)
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The Johns Hopkins University Pre, 1998
ISBN 10: 0801858410
ISBN 13: 9780801858413
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Hardcover. Condizione: Good. HARDCOVER Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD Standard-sized. Codice articolo M0801858410Z3
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Advertising Progress : American Business and the Rise of Consumer Marketing
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Johns Hopkins University Press, 1998
ISBN 10: 0801858410
ISBN 13: 9780801858413
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Condizione: Good. illustrated edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo GRP82998313
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Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society)
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The Johns Hopkins University Press, 1998
ISBN 10: 0801858410
ISBN 13: 9780801858413
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Condizione: good. This book is in Good condition. There may be some notes and highligting but otherwise the book is in overall good condition. Codice articolo BCV.0801858410.G
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Advertising Progress: American Business and the Rise of Consumer Marketing.; (Studies in Industry and Society.)
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The Johns Hopkins University Press, 1998
ISBN 10: 0801858410
ISBN 13: 9780801858413
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Hardcover. 479pp. Near new condition, covers bright, text clean & binding tight in a like dust jacket. Codice articolo 185993
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Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society)
Editore:
The Johns Hopkins University Press, 1998
ISBN 10: 0801858410
ISBN 13: 9780801858413
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Hardcover. Condizione: As New. Hardcover and dust jacket. Good binding and cover. Clean, unmarked pages. Minor shelf wear. Codice articolo 2205090055
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Advertising Progress: American Business and the Rise of Consumer Marketing
Editore:
The Johns Hopkins University Press, 1998
ISBN 10: 0801858410
ISBN 13: 9780801858413
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Da: Tacoma Book Center, Tacoma, WA, U.S.A.
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Hardcover. Condizione: Fine. First edition. ISBN 0801858410. Hardback. First Printing. Very Good to Near Fine condition book in a Very Good to Near Fine condition dustjacket, with slight shelfwear to cover and jacket corners. Tight, bright, attractive copy with no markings to the book. Codice articolo 99096189
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Advertising Progress: American Business and the Rise of Consumer Marketing; - 1st Edition/1st Printing
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ISBN 13: 9780801858413
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Hardcover. Condizione: Fine. Condizione sovraccoperta: Near Fine. First Edition; First Printing. First edition/first printing in Fine condition in Near Fine dust jacket with minor edgewear; Advertising Progress: American Business and the Rise of Consumer Marketing is a book that discusses the history of American advertising and how it has progressed over the years. It examines how businesses have used marketing to reach consumers and discusses the effects that this has had on society as a whole. The book is written by Pamela Walker and was published in 1998.; 8vo; 479 pages. Codice articolo 35039
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Advertising Progress American Business And The Rise Of Consumer Marketing
Editore:
Johns Hopkins University Press 1998, 1998
ISBN 10: 0801858410
ISBN 13: 9780801858413
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Da: Tacoma Book Center, Tacoma, WA, U.S.A.
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ISBN 0-8018-5841-0. Hardback. First Printing. Tight, bright, attractive copy with no markings to the book. Fine In Fine Dustjacket. As New Copy. Copy one. Codice articolo 96885
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Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society)
Editore:
The Johns Hopkins University Press, 1998
ISBN 10: 0801858410
ISBN 13: 9780801858413
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Da: Sequitur Books, Boonsboro, MD, U.S.A.
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Hardcover. Condizione: New. Brand new. Clean, unmarked pages. Fine binding and cover. Hardcover. xiv, 479 pages : illustrations ; 25 cm. Codice articolo 2007220165
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Advertising Progress: American Business and the Rise of Consumer Marketing
Editore:
John Hopkins University Press, 1998
ISBN 10: 0801858410
ISBN 13: 9780801858413
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Da: GREENSLEEVES BOOKS, Oxford, Regno Unito
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Hardcover. Condizione: Very Good. 0801858410. 1998, bright clean copy, with dustjacket, no markings, Professional booksellers since 1981. Codice articolo 168550
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