What role does mass communication play in shaping public opinion? Why is advertising so effective as a means of political persuasion? How have technical advances in communication altered the processes of policy and decision making? The massive, 28 chapter Handbook of Political Communication addresses these and other questions in this evolving field. It is the first book to comprehensively address the origins, future potential and findings of the field.
`This book is, without pretense, a scholarly work, and it uses scholarly approaches to the entire field of political communication...As Ed McMahon might say, "EVERYTHING you would ever want to know about political communication is here in this one volume!" You are right, encyclopedia-breath.′ -- Campaigns-Elections, Summer 1982.
`A necessary and welcome first distillation from a body of knowledge in ferment...a benchmark for subsequent knowledge developed in the unfolding field.′ -- Choice, June 1982.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Book by None
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Da: G. & J. CHESTERS, TAMWORTH, Regno Unito
Hardcover. Condizione: Good. 1st Edition. 732 pages, a good plus hardback, publisher's original brownish orange leatherette binding with gilt lettering to the spine, from a uk university library [0803917147]. Codice articolo 12651
Quantità: 1 disponibili
Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo GRP64582348
Quantità: 2 disponibili
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
hardcover. Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Codice articolo rev4464167223
Quantità: 1 disponibili
Da: Anybook.com, Lincoln, Regno Unito
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:0803917147. Codice articolo 5774869
Quantità: 1 disponibili
Da: SHIMEDIA, Brooklyn, NY, U.S.A.
Condizione: New. Satisfaction Guaranteed or your money back. Codice articolo 0803917147
Quantità: 1 disponibili
Da: Jean Blicksilver, Bookseller, Atlanta, GA, U.S.A.
Hardcover. Condizione: Very Good. Dust Jacket Included. 1st Edition. Near Fine Hardcover in Good+ Dust Jacket; 9 1/4"; burnt orange leatherette with bright, distinct gilt lettering on spine; 732 pages including introduction, 22 chapters including tables and figures, conclusion, 2 appendices, section about authors and editors, and an index; some surface rubbing, a few tiny/very small chips, and sunned spine on dust jacket; some minor dusting on exterior edges of pages (text block); nice tight and attractive copy. Codice articolo 21648
Quantità: 1 disponibili