Focus Groups: A Practical Guide for Applied Research - Brossura

Krueger, Richard A.

Brossura

ISBN 10: 0803931875 ISBN 13: 9780803931879

Casa editrice: SAGE Publications Inc, 1988

Riassunto

Focus groups are rapidly emerging as one of the preferred sources of information. They are used for assessing needs, planning programmes, evaluation and decision making. This practical guide incorporates research from both the social sciences and marketing research. The author gives advice on conducting focus group interviews, with clear descriptions of the technical aspects of successful focus groups and many common sense suggestions for application. Particular attention is placed on the uses of focus group interviewing for non-profit organizations.

An overview highlights distinctions between the focus group procedure and other seemingly similar research procedures, and Krueger introduces the concepts of planning, questioning, moderating and analysing focus group interviews; he includes examples of focus group questions, letters of invitation, screening questionnaires and analysis tips as well as actual focus group reports.

Su questo libro

Informazioni sull?autore

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota.  In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there. 

Dettagli dell?edizione

• Editore: SAGE Publications Inc
• Data di pubblicazione: 1988
• ISBN 10: 0803931875
• ISBN 13: 9780803931879
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 1
• Numero di pagine: 200