Articoli correlati a Message Effects in Communication Science
Sinossi
Message Effects in Communication Science focuses on message effects -- the social and psychological consequences of messages. Following an introductory section which serves as an orientation to the domain of message study and which raises various conceptual, theoretical and methodological issues, contributors examine knowledge-generating messages and strategic or persuasive messages. The effects of stimulating messages designed for on-the-spot consumption including messages designed to entertain and to depict violence, are then considered. Prospects for future research are summarized and discussed in the concluding chapter.
Demonstrating the increasingly theoretical state of the study of message effects and addressing many new research topics, the volume serves to give professionals and students in communication an overview of the contemporary study of message effects and to present a perspective on progress in the area.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Contenuti
Preface - James J Bradac
Introduction - John Waite Bowers
Message Effects - Joseph N Cappella and Richard L Street Jr
Theory and Research on Mental Models of Messages
Methodological Issues in the Study of Message Effects - Anthony Mulac and Dale Kunkel
Goals, Plans and Discourse Comprehension - Charles R Berger
Inference-Gathering Knowledge Structures in Message Processing - Kathy Kellerman and Tae-Seop Lim
Messages and Persuasive Effects - Michael Burgoon
Message Effects Via Induced Changes in the Structural Need for a Response - Robert E Sanders
Television Commercials as Mass Media Messages - Esther Thorson
Message Features and Entertainment Effects - Jennings Bryant
The Effects of Violent Messages in the Mass Media - Daniel G Linz and Edward Donnerstein
Message Effects - James J Bradac, Robert Hopper, and John M Wiemann
Retrospect and Prospect
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreSage Pubns
- Data di pubblicazione1989
- ISBN 10 0803932243
- ISBN 13 9780803932241
- RilegaturaCopertina rigida
- LinguaInglese
- Numero edizione1
- Numero di pagine320
- RedattoreBradac James J.
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