This timely book offers substantial help to professionals and the general public in their efforts to mobilize community resources for health promotion programmes, environmental protection and disease prevention. The contributors have experience in field work and offer practical advice on organizing any community-wide health programme. This will prove a vital resource for anyone involved in promoting health from social workers and health visitors to the ordinary concerned citizen.
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Foreword - Lester Breslow
Introduction and Design of Book - Neil Bracht
PART ONE: COMMUNITY-WIDE CHANGE: THEORY AND PRACTICE
Contemporary Developments in Health Promotion - Larry W Green and John Raeburn
Definitions and Challenges
Social Change Theory - Beti Thompson and Susan Kinne
Applications to Community Health
Community Organization Principles in Health Promotion - Neil Bracht and Lee Kingsbury
A Five-Stage Model
PART TWO: COMMUNITY ANALYSIS AND CITIZEN ACTIVATION
Assessing the Community - Bo Haglund, Rita Weisbrod and Neil Bracht
Its Services, Needs, Leadership and Readiness
Strategies and Structures for Citizen Partnerships - Neil Bracht and Julie Gleason
Balancing the Requirements of Research and the Needs of Communities - Maurice B Mittlemark
PART THREE: COMMUNITY-WIDE INTERVENTION STRATEGIES
Roles of Media in Community-Based Health Promotion - June A Flora and Diana Cassady
Involving Worksites and Other Organizations - Glorian Sorensen, Russell Glasgow and Kitty Corbett
Involving Community Health Professionals and Systems - Russell V Luepker and Lennart Rastam
PART FOUR: PROGRAM EVALUATION, MAINTENANCE AND DIFFUSION
Evaluating Health Promotion Programs - Phyllis Pirie
Basic Questions and Approaches
Strategies to Maintain and Institutionalize Successful Programs - R Craig Lefebvre
A Marketing Framework
Beyond Demonstration - Guy S Parcel, Cheryl L Perry and Wendell Taylor
Diffusion of Health Promotion Innovations
PART FIVE: APPLICATIONS TO SPECIAL POPULATIONS: CASE STUDIES
A Su Salud - Cesareo Amezqua, Alfred McAlister, Amelie Ramirez and Renato Espinoza
Health Promotion in Mexican-American Border Community
Richmond Quits Smoking - Enid Fallick Hunkeler, Edith M Davis, Bessanderson McNeil, James W Powell and Michael R Polen
A Minority Community Fights for Health
Building a Positive Image of Aging - Donald W Kemper and Molly Mettler
The Experience of a Small American City
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Da: Sessions Book Sales, Birmingham, AL, U.S.A.
Paper. Condizione: Very Good. Trade Paperback. Codice articolo 49273
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Da: SHIMEDIA, Brooklyn, NY, U.S.A.
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