This text introduces students to contemporary media scholarship in an accessible way that builds upon students' own media experiences and interests, analyzing popular genres such as soaps, talk shows, music, pornography, made-for-TV movies, advertising and romance novels. The introduction delineates the major paradigms in media studies today from a critical/cultural perspective. It outlines the book's integrated approach to media studies which incorporates three distinct but related areas of investigation: political economy of production, textual analysis and audience response/resistance. The introductions to the parts provide a framework for understanding and analyzing how gender, race and class are structural and experiential categories that inform the production, construction and consumption of media representations. The readings by distinguished contributors are drawn from original essays and influential, previously published articles. They provide a framework for understanding and analyzing how gender, race and class are structural and experiential categories that inform the production, construction and consumption of media representations.
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Gail Dines is a professor of sociology and women’s studies at Wheelock College in Boston, where she is also chair of the American studies department. She has been researching and writing about the pornography industry for over twenty years. She has written numerous articles on pornography, media images of women, and representations of race in pop culture. Her latest book is PORNLAND: How Pornography has Hijacked our Sexuality. She is a cofounder of the activist group Stop Porn Culture!
PART ONE: A CULTURAL STUDIES APPROACH TO GENDER, RACE AND CLASS IN THE MEDIA
Cultural Studies, Multiculturalism and Media Culture - Douglas Kellner
The Whites of Their Eyes - Stuart Hall
Racist Ideologies and the Media
White Negroes - Jan Nederveen Pieterse
Madonna - bell hooks
Plantation Mistress or Soul Sister?
The Visibility of Race and Media History - Jane Rhodes
The Silenced Majority - Barbara Ehrenreich
Why the Average Working Person Has Disappeared From American Media and Culture
The Meaning of Memory - George Lipsitz
Family, Class and Ethnicity in Early Network Television
The Color Purple - Jacqueline Bobo
Black Women As Cultural Readers
Out of the Mainstream - Larry Gross
Sexual Minorities and the Mass Media
PART TWO: ADVERTISING
Image-Based Culture - Sut Jhally
Advertising and Popular Culture
Constructing and Addressing the Audience as Commodity - Robert Goldman
The Black Experience in Advertising - Marsha Cassidy and Richard Katula
An Interview with Thomas J Burrell
Different Children, Different Dreams - Ellen Seiter
Racial Representation in Advertising
Separate But Not Equal - Richard W Pollay, Jung S Lee and David Carter-Whitney
Racial Segmentation in Cigarette Advertising
Sex, Lies and Advertising - Gloria Steinem
Beauty and the Beast of Advertising - Jean Kilbourne
Reading Images Critically - Douglas Kellner
Toward a Postmodern Peadagogy
Advertising and the Construction of Violent White Masculinity - Jackson Katz
Commodity Lesbianism - Danae Clark
Watching the Girls Go Buy - Mimi White
Shop-at-Home Television
PART THREE: MODES OF SEXUAL REPRESENTATION I -
ROMANCE NOVELS AND SLASHER FILMS
Her Body, Himself - Carol J Clover
Gender in the Slasher Film
Do Slasher Films Breed Real-Life Violence? - Alison Bass
Mass Market Romance - Ann Barr Snitow
Pornography for Women is Different
Women Read the Romance - Janice A Radway
The Interaction of Text and Context
The Traditional Romance Formula - Marilyn M Lowery
What's in a Pseudonym - Richard W Pollak
Romance Slaves of Harlequin
PART FOUR: MODES OF SEXUAL REPRESENTATION II -
PORNOGRAPHY
Pornography and Male Supremacy - Andrea Dworkin
Misguided, Dangerous and Wrong - Gayle Rubin
An Analysis of Anti-Pornography Politics
`I Buy It for the Articles' - Gail Dines
Playboy Magazine and the Sexualization of Consumerism
Towards A Feminist Erotica - Kathy Myers
Lawless Seeing - Annette Kuhn
Pornography and Black Women's Bodies - Patricia Hill Collins
Racism in Pornography - Alice Mayall and Diana E H Russell
Pornography and the Limits of Experimental Research - Robert Jensen
Confessions of a Feminist Porn Watcher - Scott MacDonald
Surviving Commercial Sexual Exploitation - Evelina Giobbe
PART FIVE: TV BY DAY
Daze of Our Lives - Deborah D Rogers
The Soap Opera as Feminine Text
Race, Class and Sexuality in Soapland - Karen Lindsey
Gendered Television - John Fiske
Femininity
The Search for Tomorrow in Today's Soap Operas - Tania Modleski
Women Watching Together - Minu Lee and Chong Heup Cho
An Ethnographic Study of Korean Soap Opera Fans in the United States
Home, Home on the Remote
Does Fascination With TV Technology Create Male-Dominated Family Entertainment?
Constellation of Voices - Wayne Munson
How Talkshows Work
Daytime Enquiries - Elayne Rapping
His Name Was Not on the List - Gloria Abernathy-Lear
The Soap Opera Updates of Ti-Rone as Resistance to Symbolic Annihilation
PART SIX: TV AT NIGHT
Ralph, Fred, Archie and Homer - Richard Butsch
Why Television Keeps Recreating the White Male Working-Class Buffoon
Is This What You Mean by Color TV? - Aniko Bodroghkozy
Race, Gender and Contested Meanings in NBC's Julia
Television's Realist Portrayal of African-American Women and the Case of L.A. Law - Jane Rhodes
Television, Black Americans and the American Dream - Herman Gray
Laughing Across the Color Barrier - Norma Miriam Schulman
In Living Color
The Movie of the Week - Elayne Rapping
Defining Women - Julie D'Acci
The Case of Cagney and Lacey
Subversive Sitcoms - Janet Lee
Roseanne as Inspiration for Feminist Resistance
Confessions of a Sitcom Junkie - Sarah Schuyler
PART SEVEN: MUSIC VIDEOS AND RAP MUSIC - CULTURAL CONFLICT AND CONTROL IN THE AGE OF THE IMAGE
A Post-Modernist Moment - John Pettegrew
1980s Commercial Culture and the Founding of MTV
Form and Female Authorship in Music Video - Lisa A Lewis
The Effects of Race, Gender and Fandom on Audience Interpretations of Madonna's Music Videos - Jane D Brown and Laurie Schulze
Reconstructions of Nationalist Thought in Black Music and Culture - Kristal Brent Zook
It's My Thang and I'll Swing It the Way That I Feel! - Imani Perry
Sexuality and Black Women Rappers
`Fear of A Black Planet' - Tricia Rose
Rap Music and Black Cultural Politics in the 1990s
Imitation of Life - James Ledbetter
AFTERWORD: MEDIA ACTIVISM
The Question of Violence - George Gerbner
The Power and the Peril
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