This book provides the basis for deciding whether to use a qualitative or quantitative approach for the design of a research study and how to write up the results of a study for a journal article or dissertation. Addressing these issues, the author offers a guide to the major design decisions, such as deciding upon a paradigm, stating the purpose of the study, identifying the research questions and hypotheses, using theory and defining and stating the significance of the study.
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John W. Creswell, PhD, is a Professor of Family Medicine and Senior Research Scientist of
the Michigan Mixed Methods Program. He has authored numerous articles and 34 books on
mixed methods research, qualitative research, and research design. While at the University of
Nebraska–Lincoln, he held the Clifton Endowed Professor Chair, served as Director of the
Mixed Methods Research Office, co-founded SAGE’s Journal of Mixed Methods Research, and
was an Adjunct Professor of Family Medicine at the University of Michigan and a consultant to
the Veterans Administration Health Services Research Center in Ann Arbor, Michigan. He was
a Senior Fulbright Scholar to South Africa in 2008 and to Thailand in 2012. In 2011, he co-led
a National Institutes of Health working group on the “best practices of mixed methods research
in the health sciences,” served as a Visiting Professor at Harvard’s School of Public Health and
received an honorary doctorate from the University of Pretoria, South Africa. In 2014, he was
the founding President of the Mixed Methods International Research Association. In 2015, he
joined the staff of Family Medicine at the University of Michigan to Co-Direct the Michigan
Mixed Methods Program. In 2017, he coauthored the American Psychological Association
“standards” on qualitative and mixed methods research. The fourth edition of this book on
Qualitative Inquiry & Research Design won the 2018 McGuffey Longevity Award from the U.S.
Textbook & Academic Authors Association. During the COVID-19 pandemic, he gave virtual
keynote presentations to many countries from his office in Osaka, Japan. Updates on his work
can be found on his website at johnwcreswell.com.
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