Gender Issues and Consumer Behavior - Brossura

 
9780803953246: Gender Issues and Consumer Behavior
Brossura
ISBN 10: 0803953240 ISBN 13: 9780803953246
Casa editrice: Sage Pubns, 1994

Sinossi

Why, how and to what extent does gender influence consumer behaviour? Beginning with a general introduction to gender and consumer behaviour, this volume addresses a range of topics including: gender as a cultural construct; comparison of self to advertising models; gender socializations; and changing gender roles. Each chapter begins with a discussion of the current issues and literature in psychology, sociology, history and anthropology, then proceeds to a presentation of current research on the interaction between gender, consumer behaviour and marketing.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Contenuti

Introduction - Janeen Arnold Costa
Gender and Genre in the Interpretation of Advertising Text - Barbara B Stern and Morris B Holbrook
Gender Identity in the Indian Context - Alladi Venkatesh
A Sociocultural Construction of the Female Consumer
On Gender Differences in Eating Behavior as Compensatory Consumption - Suzanne C Grunert
Masculinity and the Consumption of Organized Sports - Eileen Fischer and Brenda Gainer
The Measurement of Social Comparison to Advertising Models - Mary C Martin and Patricia F Kennedy
A Gender Gap Revealed
Division of Financial Responsibility in Babyboomer Couples - George S Bobinski Jr and Amardeep Assar
Routine Tasks Versus Investments
Children's Apprehension and Comprehension - Gary J Bamossy and Paul G W Jansen
Gender Influences on Computer Literacy and Attitude Structures Towards Personal Computers
Construction of a Meaningful Wedding - Tina M Lowrey and Cele Otnes
Differences in the Priorities of Brides and Grooms
Gender Dimensions of the Alphabetic Characters with Implications for Branding - Teresa M Pavia and Janeen Arnold Costa
Gender and Consumption - A Fuat Firat
Transcending the Feminine?

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Sage Pubns
Data di pubblicazione
1994
Lingua
Inglese
ISBN 10 
0803953240
ISBN 13 
9780803953246
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
240
Redattore
Costa Janeen Arnold
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9780803953239: Gender Issues and Consumer Behavior

Edizione in evidenza

ISBN 10:  0803953232 ISBN 13:  9780803953239
Casa editrice: Sage Pubns, 1994
Rilegato