Articoli correlati a Marketing in a Multicultural World: Ethnicity, Nationalism,...

Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity - Brossura

 
9780803953284: Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity
Brossura
ISBN 10: 0803953283 ISBN 13: 9780803953284
Casa editrice: SAGE Publications, Inc, 1995

Sinossi

The book appears pertinent in the context of the emerging potpourri of cultures today.... It makes for useful reading reminding you as it does of the seriousness of the incessant cultural and ethnic changes taking place all around. --Business India "This eclectic collection probably represents the best examples of research currently available and is a fascinating, pioneering exploration of an important field of study." --Choice Exploring cultural identity and its impact on marketing, Marketing in a Multicultural World breaks new ground by synthesizing research, analyzing trends, assessing data, and defining and describing culture and cultural identity in its various manifestations. Chapters discuss perspectives on ethnicity, nationalism, and cultural identity; globalization as a social and economic phenomenon; and strategies used by ethnic groups in Europe and North America to establish their place in the dominant cultures and economic systems. Adding to the wealth of information presented are case studies on the Italian Canadian home, current Romanian consumption patterns, Turkish Germans′ niche in Berlin′s fast-food market, cross-border shopping in Northern Ireland, marketing and consumption of traditional ethnic crafts in India and Mexico, and the marketing of cultural products in museum retail shops. Global trends in emerging ethnicity--and also in global marketing--make this an especially timely book. Marketing in a Multicultural World is the perfect text for scholars, students, and professionals in marketing and race and ethnic studies.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Dalla quarta di copertina

The book appears pertinent in the context of the emerging potpourri of cultures today.... It makes for useful reading reminding you as it does of the seriousness of the incessant cultural and ethnic changes taking place all around. --Business India "This eclectic collection probably represents the best examples of research currently available and is a fascinating, pioneering exploration of an important field of study." --Choice Exploring cultural identity and its impact on marketing, Marketing in a Multicultural World breaks new ground by synthesizing research, analyzing trends, assessing data, and defining and describing culture and cultural identity in its various manifestations. Chapters discuss perspectives on ethnicity, nationalism, and cultural identity; globalization as a social and economic phenomenon; and strategies used by ethnic groups in Europe and North America to establish their place in the dominant cultures and economic systems. Adding to the wealth of information presented are case studies on the Italian Canadian home, current Romanian consumption patterns, Turkish Germans¿ niche in Berlin¿s fast-food market, cross-border shopping in Northern Ireland, marketing and consumption of traditional ethnic crafts in India and Mexico, and the marketing of cultural products in museum retail shops. Global trends in emerging ethnicity--and also in global marketing--make this an especially timely book. Marketing in a Multicultural World is the perfect text for scholars, students, and professionals in marketing and race and ethnic studies.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
SAGE Publications, Inc
Data di pubblicazione
1995
Lingua
Inglese
ISBN 10 
0803953283
ISBN 13 
9780803953284
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
341
Redattore
Costa Janeen Arnold, Bamossy Gary J.
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

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