The First Edition of Richard Krueger's Focus Groups has become the standard introduction to a technique that is used across the social sciences and professions. This new edition retains the emphasis on applied research, the practical advice on setting up and running focus groups, and the coverage of the entire process from designing a project to reporting the results. More extensive than the original, it contains new chapters on analyzing focus group results and on collaborative approaches. It also contains additional material on the uses of focus groups, questioning strategies, moderator roles, selecting participants, and focus groups with groups containing racial or cultural diversity
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Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there.
PART ONE: GROUPS AND FOCUS GROUPS
Groups
Focus Groups
PART TWO: THE PROCESS OF CONDUCTING FOCUS GROUPS
Planning the Focus Group
Asking Questions in a Focus Group
Participants in a Focus Group
Moderating Skills
Principles of Analyzing Focus Group Results
Process of Analyzing Focus Group Results
Reporting Focus Group Results
PART THREE: ISSUES AND CONCERNS
A Collaborative Approach to Focus Groups
Focus Groups
Special Audiences
Focus Groups
Special Situations
Contracting for Focus Groups
A Guide for Consumers and Consultants
Postscript
The Future of Focus Groups
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Spese di spedizione:
GRATIS
In U.S.A.
Da: Wonder Book, Frederick, MD, U.S.A.
Condizione: Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Codice articolo R12G-01286
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Da: Ergodebooks, Houston, TX, U.S.A.
Hardcover. Condizione: Good. 2nd. The First Edition of Richard Krueger's Focus Groups has become the standard introduction to a technique that is used across the social sciences and professions. This new edition retains the emphasis on applied research, the practical advice on setting up and running focus groups, and the coverage of the entire process from designing a project to reporting the results. More extensive than the original, it contains new chapters on analyzing focus group results and on collaborative approaches. It also contains additional material on the uses of focus groups, questioning strategies, moderator roles, selecting participants, and focus groups with groups containing racial or cultural diversity. Codice articolo SONG0803955669
Quantità: 1 disponibili
Da: dsmbooks, Liverpool, Regno Unito
hardcover. Condizione: Good. Good. book. Codice articolo D8S0-3-M-0803955669-3
Quantità: 1 disponibili