Focus Groups: A Practical Guide for Applied Research - Brossura

Krueger, Richard A.

Brossura

ISBN 10: 0803955677 ISBN 13: 9780803955677

Casa editrice: Sage Pubns, 1994

Riassunto

The First Edition of Richard Krueger's Focus Groups has become the standard introduction to a technique that is used across the social sciences and professions. This new edition retains the emphasis on applied research, the practical advice on setting up and running focus groups, and the coverage of the entire process from designing a project to reporting the results. More extensive than the original, it contains new chapters on analyzing focus group results and on collaborative approaches. It also contains additional material on the uses of focus groups, questioning strategies, moderator roles, selecting participants, and focus groups with groups containing racial or cultural diversity

Su questo libro

L'autore

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota.  In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there. 

Contenuti

PART ONE: GROUPS AND FOCUS GROUPS
Groups
Focus Groups
PART TWO: THE PROCESS OF CONDUCTING FOCUS GROUPS
Planning the Focus Group
Asking Questions in a Focus Group
Participants in a Focus Group
Moderating Skills
Principles of Analyzing Focus Group Results
Process of Analyzing Focus Group Results
Reporting Focus Group Results
PART THREE: ISSUES AND CONCERNS
A Collaborative Approach to Focus Groups
Focus Groups
Special Audiences
Focus Groups
Special Situations
Contracting for Focus Groups
A Guide for Consumers and Consultants
Postscript
The Future of Focus Groups

Su questa edizione

• Editore: Sage Pubns
• Data di pubblicazione: 1994
• ISBN 10: 0803955677
• ISBN 13: 9780803955677
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 272