The key to the future of communications is convergence, the coming together of broadcasting, cable and telecommunications services to form the new media world. The first comprehensive analysis of the conditions that have prompted a convergence of the media and communication industries is contained in this book. The authors also examine the remaining obstacles to convergence and assess the consequences of convergence for society, the individual and the businesses involved. Areas discussed include: the technology, the interactive information and entertainment services, the economics and public policies, management and marketing and the impact of convergence on our culture.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Introduction
Existing Telephone, Cable TV, and Wireless Technologies
Residential Telephone and Information Services
Entertainment and Information Television
Technological Convergence
Convergence of Voice/Video/Data Information
Management
The Market
Advertising and Shopping
Competition
Communication Policy
Multinational Full Service Networks - Jospeh D Straubhaar and Joonho Do
Impacts of Integrated Broadband Networks
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-B-001-01854
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780803959057. Codice articolo 9118520
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780803959057. Codice articolo 9163559
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