A practical, step-by-step manual. Includes examples and a checklist for you to use in evaluating your survey.
Cox has written a practical, step-by-step manual to help you get the answers you're looking for. The author includes examples of good (and bad) ways to ask for information, samples of pre-questionnaire letters and follow-up forms, and a checklist for you to use in evaluating your survey.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
"Clear, to the point, and the use of the 'model' is excellent."
(Chester McCall, Professor of Research Methods)"Just the sort of help educators need to better understand our constituents and our challenge."
(Paul Houston, Executive Director)"A wonderful, practical guide for practitioners who need information they can depend on. I wish I'd had this handbook to consult while planning my own research projects."
(Maggie Szabo, Executive Director)Acknowledgments
About the Author
Introduction
1. Establishing the Guiding Questions
2. Operationalizing/Clarifying The Guiding Questions
3. Writing Items and Formatting Responses
4. Conducting the Alignment Check
5. Writing Directions
6. Categorizing Respondents... Who Said What?
7. Marketing the Questionnaire (Ensuring Response)
8. Evaluating the Questionnaire
9. Instrument Validation
10. Getting from Here to There: The Process of Data Analysis
11. Communicating Your Results: Eliminating the "Rip van Winkle Effect"
12. Potpourri: A Little Bit About Some Other Stuff
Resource A: Modeling the Product: A Sample Questionnaire
Resource B: Sample Introductions
Resource C: Sample Directions and Formats
Resource D: Critiquing Questionnaires: Finding Flaws
Resource E: Modeling the Product: Stages 1 through 6
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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