The first edition of this classic work established itself as the finest introduction to the study of mass communication theory available. It has received unanimous critical acclaim throughout the world. @3In this completely revised and expanded second edition, Professor McQuail again provides a brisk, elegantly organized and comprehensive textbook for students at all levels of communication studies. The text has been largely rewritten to achieve three goals: to update and take account of recent theory and research; to expand, by about twenty per cent, in order to reflect the continuing growth of the field; and to clarify and improve presentation to make ideas more accessible. @3In addition, it contains several new features. First, more attention is paid to new electronic media and to the implications of changes in communications technologies for theory. Second, there are a number of new illustrations designed to summarize major points of theory. Third, more emphasis is placed on the evolution of normative theories of media with which to assess media performance'. @3Communication is changing and becoming more central in society. Thus, contends Denis McQuail, it is no longer justifiable to examine the field in terms of the traditional mass media alone or from the viewpoint of only one of the social sciences such as sociology. This book will contribute greatly to the development of a broader framework for the study of communication science'.
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Book by McQuail Denis
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Destinazione, tempi e costiDa: Newsboy Books, Ontario, CA, U.S.A.
PAPERBACK. Condizione: Good. 0803980701 Good to very good. Cover creases. Pages are very good. No highlighting. No underlining. Codice articolo 0803980701NE
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Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Damaged book. Slightly damaged in some way typically, a grazed corner or torn cover. Codice articolo CHL10236551
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Da: UHR Books, Hollis Center, ME, U.S.A.
Soft cover. Condizione: Very Good. No Jacket. First Published. A nice copy with light normal softcover wear. An overview of media and communication studies. 352 pages. Book. Codice articolo 043522
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Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-V-001-01938
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Da: Hamelyn, Madrid, Spagna
Condizione: Muy bueno. : Este libro es una introducción a la teoría de la comunicación de masas. En esta segunda edición revisada y ampliada, Denis McQuail ofrece un texto completo y organizado para estudiantes de todos los niveles. El texto ha sido reescrito para actualizar y tener en cuenta la teoría y la investigación recientes, para ampliar y reflejar el crecimiento continuo del campo, y para aclarar y mejorar la presentación para hacer las ideas más accesibles. Se presta más atención a los nuevos medios electrónicos y a las implicaciones de los cambios en las tecnologías de la comunicación para la teoría. EAN: 9780803980709 Tipo: Libros Categoría: Otros Título: Mass Communication Theory: An Introduction Autor: Denis McQuail Editorial: Sage Publications Ltd Idioma: en Páginas: 336 Formato: tapa blanda. Codice articolo Happ-2024-10-10-647dcf8c
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Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780803980709
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paperback. Condizione: Acceptable. Acceptable. book. Codice articolo D7S9-1-M-0803980701-2
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