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This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the `public interest' means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic,
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Informazioni sull?autore
Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.
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Media Performance: Mass Communication and the Public Interest
Editore:
SAGE Publications Ltd, 1992
ISBN 10: 080398295X
ISBN 13: 9780803982956
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Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
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Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-X-026-00459
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Media Performance : Mass Communication and the Public Interest
Editore:
SAGE Publications, Limited, 1992
ISBN 10: 080398295X
ISBN 13: 9780803982956
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. illustrated edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Codice articolo 14992305-6
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Media Performance: Mass Communication and the Public Interest
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780803982956. Codice articolo 3899464
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Media Performance: Mass Communication and the Public Interest
Editore:
SAGE Publications Ltd, 1992
ISBN 10: 080398295X
ISBN 13: 9780803982956
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Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Paperback. Condizione: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice articolo GOR001362242
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Media Performance: Mass Communication and the Public Interest
Editore:
Sage Publications Ltd, 1995
ISBN 10: 080398295X
ISBN 13: 9780803982956
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780803982956. Codice articolo 8982992
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Media Performance: Mass Communication and the Public Interest
Editore:
Sage Publications Ltd, 1992
ISBN 10: 080398295X
ISBN 13: 9780803982956
Antico o usato
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Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780803982956. Codice articolo 9038536
Quantità: 1 disponibili
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Media Performance: Mass Communication And The Public Interest
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Sage Publications 12/11/2009, 2009
ISBN 10: 080398295X
ISBN 13: 9780803982956
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Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780803982956
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Media Performance: Mass Communication And The Public Interest
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Sage Publications 12/11/2009, 2009
ISBN 10: 080398295X
ISBN 13: 9780803982956
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Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780803982956
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Media Performance: Mass Communication and the Public Interest
Editore:
Sage Publications UK, 1992
ISBN 10: 080398295X
ISBN 13: 9780803982956
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Paperback
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.4. Codice articolo G080398295XI4N00
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Media Performance: Mass Communication and the Public Interest
Editore:
Sage Publications Ltd, United Kingdom, London, 1992
ISBN 10: 080398295X
ISBN 13: 9780803982956
Antico o usato
Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the `public interest means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic, industrial and audience market contexts. Both encapsulating a major area of recent debate and research, and advancing it to a new level, this book will be essential reading for students of media and communication studies and for those actively involved with media policy and practice. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001492379
Quantità: 1 disponibili