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Sinossi
This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years.
How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Recensione
`Accessible, authoritative and up-to-date, the book does an admirable job of bridging the gap between communication theory and many different kinds of applications.' - Denis McQuail, University of Amsterdam
`The text is itself a masterpiece of clear communication. Strongly recommended.' - Journal of the Institute of Health Education
Contenuti
Introduction
PART ONE: THE BASICS
Conceptual Tools
The Nature of Communication Planning
Not All Problems are Communication Problems
Categorization of Basic Strategies
PART TWO: THEORETICAL APPROACHES TO COMMUNICATION PLANNING
Multi-Step Flow Approaches
A Network Approach
Systems Theory Perspectives
Social Marketing Perspectives
Communicaton Campaigns
A Meeting Place for Different Approaches
PART THREE: THE ELEMENTS OF MASS COMMUNICATION THEORIES
The Sender/Communicator
The Message
The Medium
The Audience
Effects
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Using Communication Theory Vol. 1 : An Introduction to Planned Communication
Editore:
SAGE Publications, Limited, 1991
ISBN 10: 0803984316
ISBN 13: 9780803984318
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Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo GRP63545086
Quantità: 1 disponibili
Foto dell'editore
Using Communication Theory Vol. 1 : An Introduction to Planned Communication
Editore:
SAGE Publications, Limited, 1991
ISBN 10: 0803984316
ISBN 13: 9780803984318
Antico o usato
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Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Codice articolo GRP14643385
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Using Communication Theory: An Introduction to Planned Communication
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780803984318
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Using Communication Theory: An Introduction to Planned Communication
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Paperback. Condizione: Very Good. Using Communication Theory: An Introduction to Planned Communication This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780803984318
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Using Communication Theory Vol. 1 : An Introduction to Planned Communication
Editore:
SAGE Publications, Limited, 1991
ISBN 10: 0803984316
ISBN 13: 9780803984318
Antico o usato
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo GRP63545086
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Using Communication Theory Vol. 1 : An Introduction to Planned Communication
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Sage Publications., Int., 2000
ISBN 10: 0803984316
ISBN 13: 9780803984318
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Using Communication Theory: An Introduction to Planned Communication Windahl, Sven; Signitzer, Benno and Olson, Jean T
Editore:
SAGE Publications Ltd, 1992
ISBN 10: 0803984316
ISBN 13: 9780803984318
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Paperback. Condizione: Good. Book is in very nice condition, pages are tight. Some pages have pencil underlining. Codice articolo 13486
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Using Communication Theory: An Introduction to Planned Communication
Editore:
SAGE Publications Ltd, 1992
ISBN 10: 0803984316
ISBN 13: 9780803984318
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paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_339183130
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