Managing Innovation - Brossura

Henry, Jane

Brossura

ISBN 10: 0803985061 ISBN 13: 9780803985063

Casa editrice: Sage Pubns, 1991

Riassunto

Focusing on the processes of innovation in organizations and how these can be encouraged and managed, the book offers a mix of reviews of key topics alongside numerous case studies and practical ideas. The authors explore the nature of strategic innovation and visionary leadership. They address the creation of organizational environments in which innovation can flourish, and the issues involved in moving from creative idea to successful implementation. Examples of major entrepreneurs bring new products, or overall organizational transformation and renewal. The wide range of techniques and procedures described includes scenario planning and visioning, idea offices and creative incrementalism. The book concludes with overviews of the critical success factors for meeting the continual challenge to innovate and change. Capturing the current shift in management thinking and practice to a more organic flexible, human appreciation of organizational process, "Managing Innovation" aims to be useful reading for all managers, management students and teachers concerned with organizational innovation. It is a course reader for the Open University MBA.

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Dettagli dell'edizione

• Editore: Sage Pubns
• Data di pubblicazione: 1991
• Lingua: Inglese
• ISBN 10: 0803985061
• ISBN 13: 9780803985063
• Rilegatura: Copertina flessibile
• Numero di pagine: 323
• Redattore: Walker David
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile