The Business of Europe: Managing Change - Brossura

 
9780803987463: The Business of Europe: Managing Change

Sinossi

This text examines how managers perceive the strategic implications of a Single European Market for industry, supplier, organization, competition, systems and distribution. The contributors conclude that the Single European Market presents significant paradoxes which need to be managed, such as the likelihood of national differences in strategies and approach being heightened rather than reduced. Another paradox which is considered is a Europe which is strengthened as an international economic force but which is more exposed to extra-European competition.

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9780803984929: The Business of Europe: Managing Change

Edizione in evidenza

ISBN 10:  0803984928 ISBN 13:  9780803984929
Casa editrice: Sage Pubns, 1991
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