This accessible and pragmatic handbook focuses on the problems of designing audience responsive messages in the Third World. It takes the media producer step-by-step through an audience research-based methodology to bridge the cultural and informational distance between senders and receivers. Bella Mody firstly examines the origins and nature of media use in national development over the last thirty years. She then presents guidelines for information collection, ways of presenting the goal of communication and on methods of testing early drafts of the message to ensure that the needs of the target audience have been accurately assessed.
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`the author has done a very good job of turning development (support) communication `common sense' into `practical academic sense'. She has shown in a practical way that it is not enough only to propound high-sounding academic theories about commonsense-based participatory development communication and then fail to show how they work in real life, as many of us have done and continue to do. The author has married theory to practice by showing media practitioners how it can/has been done.' - Media Development
`It is a solid written and formulated booklet summarizing the contents of all chapters one by one in its summary, concluding that the implementation of the audience participation-based development commnication method depends on whether the media production team is actually charged with communication to promote participation in national transformation.... The book will be of great help to those who work in the field on the facilitating level, training people to be future trainers in the field of development supporting communication.' - MassacommunicatieL'autore:
Bella Mody (Ph.D., Gujarat University; M.A., University of Pennsylvania; B.A. Ranchi University) served as chair of the International and Development Communication Division of ICA from 1999 to 2001 and is a consultant to international and nongovernmental organizations. Her research interests include international media, communication technology application in developing countries, and gender, ethnicity, and class.
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Descrizione libro Sage, London, 1991. Condizione libro: Good. 212p hardback, pink dustjacket faded to spine, barely visible company library stamp, very good copy, first edition. Codice libro della libreria PAB 97019
Descrizione libro SAGE Publications Pvt. Ltd, 1992. Hardcover. Condizione libro: Good. DJ has mild shelf and edge wear. Ex-library copy with usual markings. Codice libro della libreria mon0001298591
Descrizione libro SAGE Publications Pvt. Ltd, 1992. Hardcover. Condizione libro: Good. Good condition, some are ex-library and can have markings. Codice libro della libreria GD-053-35-2347802
Descrizione libro Condizione libro: Good. Book Condition: Good. Codice libro della libreria 97808039910574.0