Articoli correlati a The Copywriter's Handbook: A Step-by-step Guide...
Sinossi
The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products.
Among the tips revealed are:
• eight headlines that work—and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
"I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Robert W. Bly is a freelance copywriter specializing in business-to-business, high-tech, and direct advertising. He is the author of more than sixty books and has appeared on CNBC and CBS's Hard Copy. He lives in Dumont, New Jersey.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Compra nuovo
Visualizza questo articolo
EUR 23,23
GRATIS per la spedizione in U.S.A.
Destinazione, tempi e costiRisultati della ricerca per The Copywriter's Handbook: A Step-by-step Guide...
Foto dell'editore
The Copywriter's Handbook
Da: SecondSale, Montgomery, IL, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00082673794
Quantità: 10 disponibili
Foto dell'editore
The Copywriter's Handbook
Da: SecondSale, Montgomery, IL, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00085911244
Quantità: 1 disponibili
Foto dell'editore
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
Da: Orion Tech, Kingwood, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Good. Codice articolo 0805078045-3-34970273
Quantità: 1 disponibili
Foto dell'editore
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
Da: Your Online Bookstore, Houston, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Fair. Codice articolo 0805078045-4-34918582
Quantità: 1 disponibili
Immagini fornite dal venditore
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
Da: Zoom Books East, Glendale Heights, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Codice articolo ZEV.0805078045.G
Quantità: 1 disponibili
Immagini fornite dal venditore
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
Da: Zoom Books Company, Lynden, WA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Codice articolo ZBV.0805078045.G
Quantità: 1 disponibili
Foto dell'editore
The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
Da: More Than Words, Waltham, MA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. . . All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Codice articolo WAL-F-4d-002282
Quantità: 1 disponibili
Foto dell'editore
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
Da: Wonder Book, Frederick, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Good condition. 3rd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Codice articolo C12C-02520
Quantità: 1 disponibili
Foto dell'editore
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
Da: Wonder Book, Frederick, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Very Good condition. 3rd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Codice articolo L02N-00193
Quantità: 1 disponibili
Immagini fornite dal venditore
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
Da: Goodwill of Colorado, COLORADO SPRINGS, CO, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: acceptable. This item is in overall acceptable condition. Covers and dust jackets are intact but may have heavy wear including creases, bends, edge wear, curled corners or minor tears as well as stickers or sticker-residue. Pages are intact but may have minor curls, bends or moderate to considerable highlighting writing. Binding is intact; however, spine may have heavy wear. Digital codes may not be included and have not been tested to be redeemable and or active. A well-read copy overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you! Codice articolo 466TY8001S13
Quantità: 1 disponibili