The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products.
Among the tips revealed are:
· eight headlines that work—and how to use them
· eleven ways to make your copy more readable
· fifteen ways to open a sales letter
· the nine characteristics of successful print ads
· how to build a successful freelance copywriting practice
· fifteen techniques to ensure your e-mail marketing message is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
"I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Robert W. Bly is a freelance copywriter specializing in business-to-business, high-tech, and direct advertising. He is the author of more than sixty books and has appeared on CNBC and CBS's Hard Copy. He lives in Dumont, New Jersey.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 3,75
In U.S.A.
Descrizione libro Paperback. Condizione: new. New. Fast Shipping and good customer service. Codice articolo Holz_New_0805078045
Descrizione libro Paperback. Condizione: new. Brand New Copy. Codice articolo BBB_new0805078045
Descrizione libro Paperback. Condizione: new. New Copy. Customer Service Guaranteed. Codice articolo think0805078045
Descrizione libro Condizione: New. Buy with confidence! Book is in new, never-used condition. Codice articolo bk0805078045xvz189zvxnew
Descrizione libro Condizione: New. New! This book is in the same immaculate condition as when it was published. Codice articolo 353-0805078045-new
Descrizione libro Condizione: new. Book is in NEW condition. Satisfaction Guaranteed! Fast Customer Service!!. Codice articolo PSN0805078045
Descrizione libro Paperback. Condizione: new. New. Codice articolo Wizard0805078045
Descrizione libro Condizione: new. Codice articolo FrontCover0805078045
Descrizione libro Condizione: New. New. In shrink wrap. Looks like an interesting title! 0.7. Codice articolo Q-0805078045