Sinossi
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors
What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?
Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.
Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today's high-stakes business world at large.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull'autore
Anita Elberse, the Lincoln Filene Professor of Business Administration at the Harvard Business School, is one of the youngest female professors to be awarded tenure in the School's history. Her work has been featured in The New York Times, The Wall Street Journal, Variety, and Fortune. She lives in Boston, Massachusetts.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Altre edizioni note dello stesso titolo
Risultati della ricerca per Blockbusters: Hit-Making, Risk-Taking, and the Big...
Foto dell'editore
Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
Editore:
Henry Holt and Co., 2013
ISBN 10: 0805094334
ISBN 13: 9780805094336
Antico o usato
Rilegato
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00076213514
Compra usato
EUR 4,60
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 6 disponibili
Immagini fornite dal venditore
Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
Editore:
Henry Holt and Co., 2013
ISBN 10: 0805094334
ISBN 13: 9780805094336
Antico o usato
Rilegato
Da: ZBK Books, Carlstadt, NJ, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: very_good. Fast & Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Codice articolo ZWV.0805094334.VG
Compra usato
EUR 4,61
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Immagini fornite dal venditore
Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
Editore:
Henry Holt and Co., 2013
ISBN 10: 0805094334
ISBN 13: 9780805094336
Antico o usato
Rilegato
Da: Greenworld Books, Arlington, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Codice articolo GWV.0805094334.VG
Compra usato
EUR 4,61
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Immagini fornite dal venditore
Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
Editore:
Henry Holt and Co., 2013
ISBN 10: 0805094334
ISBN 13: 9780805094336
Antico o usato
Rilegato
Da: Zoom Books Company, Lynden, WA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: like_new. Codice articolo ZBV.0805094334.LN
Compra usato
EUR 4,69
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
Editore:
Henry Holt and Co., 2013
ISBN 10: 0805094334
ISBN 13: 9780805094336
Antico o usato
Rilegato
Da: More Than Words, Waltham, MA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. . good. All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Codice articolo WAL-K-5f-001983
Compra usato
EUR 1,36
Spedizione EUR 3,50
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Immagini fornite dal venditore
Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
Editore:
Henry Holt and Co., 2013
ISBN 10: 0805094334
ISBN 13: 9780805094336
Antico o usato
Rilegato
Da: Zoom Books Company, Lynden, WA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Codice articolo ZBV.0805094334.VG
Compra usato
EUR 4,91
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
Editore:
Henry Holt and Co., 2013
ISBN 10: 0805094334
ISBN 13: 9780805094336
Antico o usato
Rilegato
Da: HPB-Diamond, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_428750823
Compra usato
EUR 2,26
Spedizione EUR 3,28
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
Editore:
Henry Holt and Co., 2013
ISBN 10: 0805094334
ISBN 13: 9780805094336
Antico o usato
Rilegato
Da: HPB-Movies, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_451968699
Compra usato
EUR 2,26
Spedizione EUR 3,28
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment
Editore:
Henry Holt & Company, 2013
ISBN 10: 0805094334
ISBN 13: 9780805094336
Antico o usato
Rilegato
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0805094334I3N00
Compra usato
EUR 6,25
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment
Editore:
Henry Holt & Company, 2013
ISBN 10: 0805094334
ISBN 13: 9780805094336
Antico o usato
Rilegato
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0805094334I2N00
Compra usato
EUR 6,25
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili