Articoli correlati a Blockbusters: Hit-Making, Risk-Taking, and the Big...
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Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors
What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?
Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.
Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today's high-stakes business world at large.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull'autore
Anita Elberse, the Lincoln Filene Professor of Business Administration at the Harvard Business School, is one of the youngest female professors to be awarded tenure in the School's history. Her work has been featured in The New York Times, The Wall Street Journal, Variety, and Fortune. She lives in Boston, Massachusetts.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
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Henry Holt and Co., 2013
ISBN 10: 0805094334
ISBN 13: 9780805094336
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Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment
Editore:
Henry Holt & Company, 2013
ISBN 10: 0805094334
ISBN 13: 9780805094336
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Hardback. Condizione: Good. Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors. What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products--the movies, television shows, songs, and books that are hugely expensive to produce and market--is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works--and how to navigate today's high-stakes business world at large. Codice articolo 00076213514
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Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment
Editore:
Henry Holt & Company, 2013
ISBN 10: 0805094334
ISBN 13: 9780805094336
Antico o usato
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Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Hardback. Condizione: Fair. Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors. What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products--the movies, television shows, songs, and books that are hugely expensive to produce and market--is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works--and how to navigate today's high-stakes business world at large. Codice articolo 00109229456
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Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
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Condizione: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Codice articolo ZBV.0805094334.VG
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Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
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Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
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Henry Holt and Co., 2013
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ISBN 13: 9780805094336
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Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
Editore:
Henry Holt and Co., 2013
ISBN 10: 0805094334
ISBN 13: 9780805094336
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Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
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Henry Holt and Co., 2013
ISBN 10: 0805094334
ISBN 13: 9780805094336
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Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment
Editore:
Henry Holt & Company, 2013
ISBN 10: 0805094334
ISBN 13: 9780805094336
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Hardback. Condizione: Good. Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors. What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products--the movies, television shows, songs, and books that are hugely expensive to produce and market--is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works--and how to navigate today's high-stakes business world at large. Codice articolo CIN0805094334G
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Blockbusters : Hit-Making, Risk-Taking, and the Big Business of Entertainment
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