Excellence in Public Relations and Communication Management - Brossura

 
9780805802276: Excellence in Public Relations and Communication Management
Brossura
ISBN 10: 0805802274 ISBN 13: 9780805802276
Casa editrice: Routledge, 1992

Sinossi

This book is the initial volume coming out of the "excellence project"-a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department" How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

James E. Grunig, David M. Dozier, William P. Ehling, Larissa A. Grunig, Fred C. Repper, Jon White

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
1992
Lingua
Inglese
ISBN 10 
0805802274
ISBN 13 
9780805802276
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
680
Redattore
Grunig James E.
Contatto del produttore
non disponibile
Persona responsabile
Yeepin GmbH
492000000000
sunshine12232@outlook.com

Alleestr.11
Kaiserslautern
Rheinland-Pfalz
67655
Germania

Altre edizioni note dello stesso titolo

9780805802269: Excellence in Public Relations and Communication Management

Edizione in evidenza

ISBN 10:  0805802266 ISBN 13:  9780805802269
Casa editrice: Routledge, 1992
Rilegato