Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy - Brossura

 
9780805817317: Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
Brossura
ISBN 10: 080581731X ISBN 13: 9780805817317
Casa editrice: Routledge, 2001

Sinossi

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach.

This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Reynolds, Thomas J.; Olson, Jerry C.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2001
Lingua
Inglese
ISBN 10 
080581731X
ISBN 13 
9780805817317
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
466
Redattore
Reynolds Thomas J.
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9780805817300: Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

Edizione in evidenza

ISBN 10:  0805817301 ISBN 13:  9780805817300
Casa editrice: Psychology Press, 2001
Rilegato