This book provides descriptions and illustrations of cutting-edge text analysis methods for communication and marketing research; cultural, historical-comparative, and event analysis; curriculum evaluation; psychological diagnosis; language development research; and for any research in which statistical inferences are drawn from samples of texts. Although the book is accessible to readers having no experience with content analysis, the text analysis expert will find substantial new material in its pages. In particular, this collection describes developments in semantic and network text analysis methodologies that heretofore have been accessible only among a smattering of methodology journals.
The book's international and cross-disciplinary content illustrates the breadth of quantitative text analysis applications. These applications demonstrate the methods' utility for international research, as well as for practitioners from the fields of sociology, political science, journalism/communication, computer science, marketing, education, and English. This is an "ecumenical" collection that contains applications not only of the most recent semantic and network text analysis methods, but also of the more traditional thematic method of text analysis. In fact, it is originally with this volume that these two "relational" approaches to text analysis are defined and contrasted with more traditional "thematic" text analysis methods. The emphasis here is on application. The book's chapters provide guidance regarding the sorts of inferences that each method affords, and up-to-date descriptions of the human and technological resources required to apply the methods. Its purpose is as a resource for making quantitative text analysis methods more accessible to social science researchers.
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Descrizione libro Routledge, 2017. Hardback. Condizione libro: NEW. 9780805817348 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Codice libro della libreria HTANDREE0214415
Descrizione libro Routledge, 1997. Hardcover. Condizione libro: New. Codice libro della libreria DADAX0805817344
Descrizione libro Lawrence Erlbaum Assoc Inc, 1997. Hardcover. Condizione libro: Brand New. 1st edition. 328 pages. 9.50x6.50x1.00 inches. In Stock. Codice libro della libreria zk0805817344