Entertainment-Education: A Communication Strategy for Social Change - Brossura

Singhal, Arvind

Brossura

ISBN 10: 0805833501 ISBN 13: 9780805833508

Casa editrice: Routledge, 1999

Riassunto

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

Su questo libro

Informazioni sull'autore

Authored by Singhal, Arvind; Rogers, Everett

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 1999
• Lingua: Inglese
• ISBN 10: 0805833501
• ISBN 13: 9780805833508
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 280
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania