Research in Media Promotion - Rilegato

Rilegato

ISBN 10: 080583382X ISBN 13: 9780805833829

Casa editrice: Routledge, 2014

Riassunto

Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study.

Research in Media Promotion serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas.

Su questo libro

Informazioni sull?autore

Susan Tyler Eastman

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 080583382X
• ISBN 13: 9780805833829
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 380
• Redattore: Eastman Susan Tyler
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania