Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors - Brossura

Kimmel, Allan J.

Brossura

ISBN 10: 0805838767 ISBN 13: 9780805838763

Casa editrice: Routledge, 2003

Riassunto

This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological and social processes underlying rumor transmission to understand the circumstances under which people invent and circulate rumors. In addition, he examines how rumors are spread--both interpersonally and through mediated processes--and offers strategies for organizations to respond to rumors when they surface and methods for preventing their occurrence. Numerous examples are provided of actual rumor cases for which managers either successfully or unsuccessfully coped, including such companies as Procter & Gamble, McDonald's, Snapple, Pepsi-Cola, and Gerber.


Intended to serve as a comprehensive compendium of strategies, this book was written with two objectives in mind. The first is to shed light on the often perplexing phenomenon of rumor by integrating disparate approaches from the behavioral sciences, marketing, and communication fields. The second is to offer a blueprint for going about the formidable tasks of attempting to prevent and neutralize rumors in business contexts. With these dual goals in mind--one theoretical, the other applied--this book will be of equal interest to both academics and managers in a wide range of professional contexts. In addition, it will guide organizational and marketing managers in their efforts to combat the potentially destructive consequences of rumors.

Su questo libro

Informazioni sull?autore

Allan J. Kimmel

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2003
• Lingua: Inglese
• ISBN 10: 0805838767
• ISBN 13: 9780805838763
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 268
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania