Making It in Public Relations: An Insider's Guide To Career Opportunities - Brossura

Mogel, Leonard

Brossura

ISBN 10: 0805840222 ISBN 13: 9780805840223

Casa editrice: Routledge, 2002

Riassunto

Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.

Su questo libro

Informazioni sull'autore

Leonard Mogel

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2002
• Lingua: Inglese
• ISBN 10: 0805840222
• ISBN 13: 9780805840223
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 364
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania