A Manager's Guide To PR Projects: A Practical Approach - Brossura

Parsons, Patricia J.

Brossura

ISBN 10: 080584547X ISBN 13: 9780805845471

Casa editrice: Routledge, 2003

Riassunto

A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients.

The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.

Su questo libro

Product Description

This text offers hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for both student edification and presentation to clients. It is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.

Contenuti

Contents: Preface. Before We Begin. The Research Phase. The Planning Phase. Managing Implementation. Evaluation.

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2003
• Lingua: Inglese
• ISBN 10: 080584547X
• ISBN 13: 9780805845471
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 104
• Contatto del produttore: non disponibile
• Persona responsabile: Yeepin GmbH; 492000000000; sunshine12232@outlook.com; ; Alleestr.11; Kaiserslautern; Rheinland-Pfalz; 67655; Germania