Media Management: A Casebook Approach - Brossura

Wicks LeBlanc, Jan; Sylvie, George; Hollifield, C. Ann; Lacy, Stephen; Sohn Broadrick, Ardyth

Brossura

ISBN 10: 0805847154 ISBN 13: 9780805847154

Casa editrice: Routledge, 2003

Riassunto

Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills.


Updates in this edition include:

*research and examples to reflect the current state of the industry;

*material on convergence, new media, and international aspects, as well as their influences on leadership and planning;

*information and research on new media, the Internet, and their future implications for media managers;

*technology and online resource sections; and

*examples and information on data used by advertisers and media organizations.


This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.

Su questo libro

Contenuti

Contents: Preface. Managerial Decision Making. Leadership and the Workforce. Motivation. The Global Structure of Media Organizations. Technology and the Future. Regulation and Self-Regulation. Planning. Market Analysis. Marketing and Research. Budgeting and Decision Making. Extended Case Studies.

Product Description

Book by Wicks LeBlanc Jan Sylvie George Hollifield C Ann

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2003
• Lingua: Inglese
• ISBN 10: 0805847154
• ISBN 13: 9780805847154
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 336
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile