Making Media Content: The Influence of Constituency Groups on Mass Media - Rilegato

Fortunato, John A.

Rilegato

ISBN 10: 0805847480 ISBN 13: 9780805847482

Casa editrice: Routledge, 2005

Riassunto

Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration.

This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.

Su questo libro

Informazioni sull'autore

John A. Fortunato

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2005
• Lingua: Inglese
• ISBN 10: 0805847480
• ISBN 13: 9780805847482
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 496
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania