Contemporary Consumption Rituals: A Research Anthology - Brossura

Brossura

ISBN 10: 0805847790 ISBN 13: 9780805847796

Casa editrice: Psychology Press, 2003

Riassunto

Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals.

In this volume, the first in the Marketing and Consumer Psychology series:

• a religious studies scholar talks about the media representation of ritual;
• communication scholars discuss the transformational aspects of rituals surrounding alcohol consumption;
• a marketing scholar demonstrates the relevance of organizational behavior theory to understanding gift-giving rituals in the workplace; and
• a historian describes how the marketing of Kwanzaa was so integral to its successful adoption.

Su questo libro

Informazioni sull?autore

Cele C. Otnes, Tina M. Lowrey

Dettagli dell'edizione

• Editore: Psychology Press
• Data di pubblicazione: 2003
• Lingua: Inglese
• ISBN 10: 0805847790
• ISBN 13: 9780805847796
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 360
• Redattore: Otnes Cele C., Lowrey Tina M.
• Contatto del produttore: non disponibile
• Persona responsabile: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Germania