Communication Research Measures: A Sourcebook - Rilegato

Rubin, Rebecca B.; Palmgreen, Philip; Sypher, Howard E.

Rilegato

ISBN 10: 0805852433 ISBN 13: 9780805852431

Casa editrice: Routledge, 2004

Riassunto

The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.

Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts.
Originally published by Guilford Press in 1994, now available from Routledge.

Su questo libro

Informazioni sull'autore

Rebecca B. Rubin (Kent State University, USA) (Author) ,  Alan M Rubin (Kent State University, USA) (Author) ,  Elizabeth E. Graham (Kent State University, USA) (Author) ,  Elizabeth M. Perse (University of Delaware, USA) (Author) ,  David Seibold (University of California at Santa Barbara, USA) (Author)

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2004
• Lingua: Inglese
• ISBN 10: 0805852433
• ISBN 13: 9780805852431
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 416
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania