Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success - Rilegato

Pettit, Raymond

Rilegato

ISBN 10: 0805856536 ISBN 13: 9780805856538

Casa editrice: Psychology Press, 2007

Riassunto

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand insights, re-define problems or markets, support risk-taking ideas, and illuminate diverse audiences. This book will be an invaluable resource for business executives looking for market strategy, consumer psychologists, teachers, students, and practitioners looking for a trusted guide for study in advertising, marketing and promotion.

Su questo libro

Informazioni sull'autore

Raymond Pettit

Dettagli dell'edizione

• Editore: Psychology Press
• Data di pubblicazione: 2007
• Lingua: Inglese
• ISBN 10: 0805856536
• ISBN 13: 9780805856538
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 200
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania