9780805861976: Media Management: A Casebook Approach
Brossura
ISBN 10: 0805861971 ISBN 13: 9780805861976
Casa editrice: Routledge, 2007

Sinossi

Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers.

Among the additions to this fourth edition are

  • Increased discussions on groups, vision, change, diversity, and management styles;

  • Additional media-sensitive examples within each section of the text;

  • A new chapter on knowledge management;

  • Ethics integrated into law and leadership discussions;

  • A primer in global markets, technology, and policy;

  • In-depth consideration into the aspects of change; and

  • Increased emphasis on analysis.

This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Contenuti

Table of Contents: Preface. Managerial Decision Making. Leadership and the Workforce. Motivation. Management of Global Media Organizations. Innovation and the Future. Law, Regulation, and Ethics. Planning. Market Analysis. Marketing and Research. Making Sense of It All: Managing Knowledge. Extended Case Studies.
 

Product Description

Book by Sylvie George Wicks LeBlanc Jan Hollifield C Ann

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2007
Lingua
Inglese
ISBN 10 
0805861971
ISBN 13 
9780805861976
Rilegatura
Copertina flessibile
Numero edizione
4
Numero di pagine
432
Contatto del produttore
non disponibile
Persona responsabile
Yeepin GmbH
492000000000
sunshine12232@outlook.com

Alleestr.11
Kaiserslautern
Rheinland-Pfalz
67655
Germania

Altre edizioni note dello stesso titolo

9781138171152: Media Management: A Casebook Approach

Edizione in evidenza

ISBN 10:  1138171158 ISBN 13:  9781138171152
Casa editrice: Routledge, 2015
Rilegato