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Rhetorical and Critical Approaches to Public Relations II - Rilegato

Libro 45 di 231: Routledge Communication
 
9780805864236: Rhetorical and Critical Approaches to Public Relations II
Rilegato
ISBN 10: 0805864237 ISBN 13: 9780805864236
Casa editrice: Routledge, 2009

Sinossi

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition’s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Heath, Robert L.; Toth, Elizabeth L.; Waymer, Damion

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Editore
Routledge
Data di pubblicazione
2009
Lingua
Inglese
ISBN 10 
0805864237
ISBN 13 
9780805864236
Rilegatura
Copertina rigida
Numero edizione
2
Numero di pagine
392
Redattore
Heath Robert L., Toth Elizabeth L., Waymer Damion
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania